How Mindworks' Playable Ads Boosted Loadcomplete’s Performance

2024-08-15

Traditional user acquisition (UA) methods can fall short for some mid-core and hardcore game developers. Showcasing game mechanics and features with static ads or videos can be challenging, hampering growth potential.

High-quality playable ads address this challenge by offering users a hands-on experience with the core gameplay and features all in one ad, allowing them to try out the game before they download it.

A recent collaboration between Playturbo, and Loadcomplete, a Korean game developer, highlights the effectiveness of playable ads. Customized playable ads for Legend of Slime: Idle RPG War led to an impressive improvement in UA performance:

30% to 40% increase 30% to 40% increase

in D1 ROAS in D7 ROAS

Why Playable Ads are the Game Changer for Midcore & Hardcore Game UA

Playable ads are interactive ad formats that let users experience core gameplay or features before downloading the app or game. These mini-games typically last 15 seconds to a minute and end with a Call-to-Action (CTA) end card to drive conversions.

But how do playable ads specifically address the challenges midcore and hardcore game advertisers face?

Pain Points Solved

• Multi-faceted Showcase: Midcore and hardcore games boast richer gameplay and more complex mechanics. Playable ads allow users to experience a wider range of the game's highlights within the ad, offering a more comprehensive experience than traditional video ads.
• Technological Depth: The complex visuals and detailed environments of mid-core and hardcore games can be difficult to capture in video. Mindworks utilizes various technologies like 2D, 3D, and panoramic views to showcase key scenes and designs effectively within playable ads.
• Enhanced Optimization: Playable ads offer a significant advantage in terms of production efficiency. Unlike video ads, playable creatives can be easily optimized without the need for constant rendering and exporting. This allows for faster iteration and testing.
• Playturbo's Efficiency Boost: Mindworks' Playturbo platform streamlines the playable ad creation process. Users can edit elements and parameters directly on the platform, and export the final playable ad with a single click. This significantly reduces production time and resources.

How Loadcomplete Leveraged Playables to Boost UA Efforts for Legend of Slime: Idle RPG War

Founded in 2009, Loadcomplete is a South Korean game developer dedicated to creating unique and engaging experiences for players worldwide. With over 25 published titles they've built a successful portfolio that delights players all over the world.

One of Loadcomplete's most popular games is Legend of Slime: Idle RPG War. This mid-core title blends idle and combat arena gameplay and has over 18 million downloads across Google Play and the App Store.

To elevate the user experience and highlight key features, Loadcomplete partnered with Mindworks for customized creative development in August 2023. Mindworks' creative solutions effectively improved user engagement and boosted the UA performance of Legend of Slime: Idle RPG War.

Breaking Down Loadcomplete's Ad Strategy

Core gameplay focus

This creative highlights the ability to upgrade multiple characters. This detail allows players to experiment with different character combinations, creating a more engaging battle experience.

Simplified mechanics and lower difficulty

To boost player engagement, the Playturbo team streamlined the core gameplay mechanics, making battles faster and more exciting. Clear in-game tutorials also guide players through the process, reducing frustration. This experience allows players to quickly experience the thrill of victory and encourages them to download.

Improving player feedback throughout the experience

By providing instant feedback on increased power through audiovisual effects, players can take control and make strategic decisions in the heat of the game, amplifying the excitement.

制作事例