Playable Ads Drove a 206% Rise in Installs for ZiMAD’s Magic Jigsaw Puzzles

ZiMAD, a gaming company founded in 2009, has published numerous entertaining titles. Among them, Magic Jigsaw Puzzles has caught the attention of players globally, with over 150 million downloads.

However, as competition for user acquisition has been steadily increasing, ZiMAD faced the challenges of effectively acquiring new users and improving returns.

To meet this challenge, ZiMAD partnered with Mindworks to develop high-quality playable creatives via the creative automation platform Playturbo, with the goal of enhancing user acquisition performance.

The Solution: Mindworks customized playable creatives tailored to different player segments

Mindworks team precisely identified the needs and preferences of different player segments, and crafted a series of highly engaging playable creatives tailored to these specific groups.

For casual players, Mindworks designed simple, fun, and easy-to-understand interactive experiences to lower the barrier to entry. For core gamers, they offered more challenging and in-depth content to satisfy their demand for high-quality gaming experiences.

Mindworks successfully designed interactive creatives that Magic Jigsaw Puzzle players enjoyed, leading to a significant increase in conversion rates and attracting a substantial number of new players.

The Result: Magic Jigsaw Puzzle saw a significant uplift in installs and decrease in eCPI

After launching, the Mindworks customized playable creatives significantly outperformed other creatives on impressions, clicks, installs, with a 206% increase in installs, and a 35% increase in IVR (Install Value Rate).

Moreover, the rise in conversion did not increase Magic Jigsaw Puzzle’s CPI. On the contrary, the eCPI (Effective Cost Per Install) decreased by 27%.

Two of the creatives demonstrated particularly strong conversion results. Compared to traditional video ads, these playable ads saw an increase in IVR of 60.93% and 43.52%, respectively.

Stanislav Kolotilov, Lead User Acquisition Manager at ZiMAD, had this to say:

“Due to limited resources our in-house team was not able to deliver as many playable ads as we needed to succeed. Mindworks swiftly produced high-quality playable creatives that perfectly aligned with Magic Jigsaw Puzzles, resulting in a significant boost to ZiMAD's advertising performance. Beyond their creative expertise, the Mindworks team has consistently demonstrated strong communication and collaboration. They also provide us with in-depth analysis based on historical creative data, helping us continuously optimize our advertising campaigns. We've been highly satisfied with the partnership.”

Mindworks is Proven to Elevate Creative Production

Playable ads transform the passive act of watching an ad into an engaging interactive experience. This heightened level of interactivity, coupled with a more immersive experience and deeper product showcase, significantly boosts marketing performance.

Leveraging the extensive experience in gaming marketing and deep understanding of user experience, the Mindworks team empowers developers to create superior playable ads that drive user acquisition.

When it comes to optimizing playable ads, developers can use Playturbo, the creative automation platform with user-friendly playable editor. Developers can modify playable creatives on Playturbo without coding, drastically improving iteration efficiency and elevating the entire creative production process.

Ready to boost your user acquisition efficiency? Contact Mindworks today and unlock the potential of playable creatives.